Why are you sharing this song?
I happened to find this song a couple of days before and as I played the song, I was obsessed with it right away. The repeating rhythms keep haunting me. Most importantly, the lyrics is straightforward but shows the deeper meaning.
What is the meaning of the lyrics?
The idea of this song is simple, it implies that people know what is valuable until they lose it and love is the thing that really matters when it comes to the romantic relationship. It seems that the man never treasures the relationship, because the song says "Maybe one day you'll understand why" and "Everything you touch surely dies." "Well you only need a light when it's burning low" and "Only miss the sun when it starts to snow," which mean that after the man lets his girlfriend go, he suddenly realizes that he lets go of the love. Also, just as he sings,"Only know you love her when you let her go" but it's too late "Cause love comes slow and it goes fast." Everything's gone. For the rest of the song, it goes like "Only know you've been high when you're feeling low" "Only hate the road when you're missing home" and "Only know you love her when you let her go." The song simply reminds us that we never let go of our beloved and cherish what we have.
What is happening in the commercial?
A man is eating a bag of Doritos. His colleague asks him, "Are you gonna finish those?" The guy thinks he is done but the colleague tells him that he left the best part. As the guy is about to reply, "No...I'm pretty sure...," his colleague grabs his hand and sucks the finger where the biscuit crumbs are left. The guy is so stunned by what he has done, but the colleague seems so satisfied and says, "Cheese, hello Doritos." Then it jumps to another part of commercial. A guy is also eating Doritos in the office and he wipes the biscuit crumbs on his pants. Then that colleague tears off his pants, wrapped them around his face and smells it. His expression shows satisfaction again, saying "Doritos."
What is the product or service?
The product is Doritos.
Who is the target audience?
This commercial seems to target all ranges of people. It seems that snack food is always belong to kids, but it's not like that at all when it comes Doritos. Adults like it! For the children, they can receive the message that Doritos is so great that the man even does a behavior as they all do in their daily life; that is, to lick the finger after eating something so delicious.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
Definitely, it's a very funny commercial. The man is just so obsessed with Doritos that he won't even let go of any biscuit crumbs! So, he exaggeratedly sucks the finger and tears off the pants where those crumbs stick. Then he is just so satisfied when he gets them!
Does it do a good job in persuading the watcher to buy the product? Why or why not?
I think the commercial really does a good job in persuading people to buy the product. In my opinion, the best commercial is that the watcher can easily and clearly get the point of the idea in a very short time. Besides this, the commercial should serve as the function to build pleasant feeling in customers and stimulate customers to buy the product. And that is the way Doritos TV commercial does.
Why am I sharing this documentary?
Actually, I like domestic animals that can be kept as a pet. They are tamed and sometimes can become a family member. I don't like wildlife animals so much because they are untamed and fierce. In my opinion, the lion, in particular, is one of the most fiercest animals in the wildlife. When lions happen to come across a prey, they take immediate action to grab it and rib the body apart. However, to my surprise, this documentary seems to totally break down my bias against lions. It is a completely unheard of situation of a predator that adopt the prey. This is a miracle to see the lioness and the baby oryx antelope, one of the oddest animal bonds ever seen, walk together, lie down under the trees and can't lose each other. Definitely, it's remarkably moving to watch.
Summary of the documentary:
In the year 2001, the unthinkable happened. The lioness adopted antelope cub and was regarding it as its own. This fact gave Saba Douglas-Hamilton, a wildlife conservationist for the saving elephants' trust, a big shock. "I can't believe my ears when I'm first told about this adoption. That's absolutely nonsense. Give it a few hours and the lion will definitely eat the cub," she said with stun.
However, what seems like a touching story was actually a deadlock, because the solitary lioness was kept from haunting, so the baby was left starving without milk. In addition, every oryx, by nature, potentially sensed to its mother, its food and its life, so the baby oryx tried consistently to rejoin other oryxes. However, the cub wondered, looking for its herd while the lioness followed. The lioness obviously wouldn't allow the baby go certain distance away. Every time the lioness just took it back again.
What would drive a predator to defy her instincts and then danger her life? Saba was quite confused, so she wrote to many lion experts to get some balanced views about what was happening. One of the lion expert was Craig Packer. What they think would happen was that the lioness actually went through quite traumatic loss which was meant she had once lost her baby. This experience sparked her obsessive-compulsive behavior. Thus, when she happened to come across the baby antelope, instead of seeing food, she saw a baby.
Although the lioness was willing to have this kind of experience, she no longer had a companionship and had to kick out of the pride. These could cause a problem. The problem was that the solitary lioness was all by itself and the world was surrounded by groups of lions. The lioness had to figure out how she was going to get from one place to another without being spotted, how she is going to feed herself without being discovered, and the vulnerable situation by her neighbors. The lioness lived a life full of terror.
One day they came to river to get some water but of course the river was the most dangerous place where predators hid behind bushes to wait for preys. Even having the lion as a protector, there is no guarantee for its safe. Just a few seconds, a huge male lion jumped out off the bushes and grabbed it at that instant. The lioness was clearly terrified by the male lion but she acted exactly as if she was a mother losing her cub. She even couldn't leave the scene. We could all feel the anguish in her, desperately trying to save cub but unable to take on the battle with the male lion. The next day, she went out immediately to kill an ampala and fed herself. So, it could infer that the lioness was totally functional in terms of being a predator. It just didn't acquaint food with the baby oryx.
The loss of baby oryx didn't end up here. Within a month, the lioness actually adopted five and more cubs. In Craig Packer's opinion, the relationship with the cub was not quite that of the friend or even the parent. The lioness was more like a jailer, in that she just wanted to control the harmless animal and keep it close by. But still Saba believed the part in mother's instinct in every animal. Her concern for the baby was greater than her hunger for food. No matter what drives the lioness to behave like this, through the bond between the lioness and the antelope, it tells the animal's ability to feel complex in emotions.
