What is happening in the commercial?
A man is eating a bag of Doritos. His colleague asks him, "Are you gonna finish those?" The guy thinks he is done but the colleague tells him that he left the best part. As the guy is about to reply, "No...I'm pretty sure...," his colleague grabs his hand and sucks the finger where the biscuit crumbs are left. The guy is so stunned by what he has done, but the colleague seems so satisfied and says, "Cheese, hello Doritos." Then it jumps to another part of commercial. A guy is also eating Doritos in the office and he wipes the biscuit crumbs on his pants. Then that colleague tears off his pants, wrapped them around his face and smells it. His expression shows satisfaction again, saying "Doritos."
What is the product or service?
The product is Doritos.
Who is the target audience?
This commercial seems to target all ranges of people. It seems that snack food is always belong to kids, but it's not like that at all when it comes Doritos. Adults like it! For the children, they can receive the message that Doritos is so great that the man even does a behavior as they all do in their daily life; that is, to lick the finger after eating something so delicious.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
Definitely, it's a very funny commercial. The man is just so obsessed with Doritos that he won't even let go of any biscuit crumbs! So, he exaggeratedly sucks the finger and tears off the pants where those crumbs stick. Then he is just so satisfied when he gets them!
Does it do a good job in persuading the watcher to buy the product? Why or why not?
I think the commercial really does a good job in persuading people to buy the product. In my opinion, the best commercial is that the watcher can easily and clearly get the point of the idea in a very short time. Besides this, the commercial should serve as the function to build pleasant feeling in customers and stimulate customers to buy the product. And that is the way Doritos TV commercial does.
1. Are you part of the target audience for this commercial?
回覆刪除Yes. I like to eat Doritos although I am trying to start a healthy diet...
2. Does the commercial do a good job in persuading the watcher to buy the product? Why or why not?
I think they did a really great job because this commercial caught my attention right away. It is so crazy that this made me think of Doritos right away and my mouth begin to water. Basically they gave a very clear idea of how Doritos could be so appealing to people.
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回覆刪除1. Are you part of the target audience for this commercial?
回覆刪除Yes, Doritos is a kind of snack food that is appealed to all ranges of people, no matter they are adults or children. I am a person who love eating snack food. As a result, after I watch this commercial, I really thirst for some delicious Doritos!
2. Does the commercial do a good job in persuading the watcher to buy the product? Why or why not?
Yes, I think this commercial do a good job in persuading the audiences to buy this product. When we watch a commercial about food, actually we can't know how the food taste, so the key point that will make us to buy the product is the commercial's creativity. The commercial uses a very humorous way to tell the audience about how good Doritos is taste, so the man in the commercial even suck his colleague's finger and smell his colleague's pants.